Unit of analysis: a door = child account × product line. Population: doors that bought Babies year to date (Jan–Jun 2026). Gap: a core target product (1g Infused, XL, 510 Cart, AIO-LD, AIO-LR, 1CLR, 3CLR, 1CSL, 3CSL) the door has NOT bought year to date (Jan–Jun 2026). Sizing: door’s Babies monthly invoiced $ (6-mo avg = YTD ÷ 6) × the state aggregate Target-to-Babies revenue ratio (Σ 6-mo target $ ÷ Σ 6-mo Babies $ across all state doors that bought both YTD — a door “bought both” when it has positive YTD (Jan–Jun) invoiced $ in both that target and Babies; Distro tier excluded). Annualized = × 12. Read-only · DreamFields, Inc.