Unit of analysis: a door = child account × product line. Population: doors that bought both Babies and the product year to date (positive YTD invoiced $ in both) — Distro tier excluded. Opportunity: doors whose current product-to-Babies $ weight is below the state’s aggregate weight (Σ 6-mo product $ ÷ Σ 6-mo Babies $ across all state doors that bought both YTD). Sizing: door Babies $/mo (6-mo avg) × (state weight − current weight) = the lift to reach the state benchmark. Annualized = × 12. Complement of the Distribution Finder (never-bought); the two never double-count a door × product. Read-only · DreamFields, Inc.